At 17, right after graduating high school, the first idea: posters need to be cheaper, more creative, and more exciting. So I registered the business, printed and shipped my first own designs. Still with rather improvised packaging.

One question: Why just ship posters when you could build a frame straight from the packaging? Out of this crazy idea came the first DIY packaging that had never existed before.

With zip ties, cutter knives, and frame rods it looked wild at first, but the idea was solid. Together with the world's best cardboard factory, the packaging was developed and perfected.

Two years of ideas, tests, and setbacks. Now the best version of our packaging is here. The moment everything has been working toward.