At 17, right after graduating from high school, the first idea struck: posters needed to be cheaper, more creative, and more exciting. So I registered a business, printed my first designs, and shipped them out. The packaging was still rather improvised.

One question: Why just send posters when you could build a frame directly from the packaging? This crazy idea gave rise to the first DIY packaging, the likes of which had never been seen before.

Initially, it looked rather chaotic, made with cable ties, utility knives, and frame poles, but the idea was there. Together with the world's best cardboard factory, the packaging was further developed and perfected.

Two years full of ideas, tests, and setbacks. Now we have the best version of our packaging. The moment we've all been working towards.

Our goal was clear: to make posters cheaper, more exciting and more sustainable.
The product is finished today, but we're far from done. Let's see what the future holds.